Brand Story

Empowering a Sustainable Future

ABB is a global technology leader in electrification and automation. With over 130 years of history, ABB’s 105,000 employees are committed to driving innovations that accelerate industrial transformation. Our solutions connect engineering expertise with cutting-edge software to optimize how things are manufactured, moved, powered, and operated, contributing to a more sustainable and resource-efficient future.

Brand Values

At ABB, our values are the cornerstone of our culture, shaping our actions and interactions. They reflect our commitment to our customers, our people, and the environment, guiding us towards a better world. By living our four core values, we lead by example in business and behavior:

Courage

Taking action, managing consequences, and taking calculated risks to create success.

Care

Prioritizing customers, people, and the environment, valuing differences, and acting with integrity.

Curiosity

Believing in continuous improvement, leading with technologies and innovations, and learning from both failures and successes.

Collaboration

Recognizing the power of smart collaboration, building on each other's strengths, and partnering with our customers.

ABB

About the Founder or Team

While ABB’s history is a tapestry woven by numerous talented individuals, we acknowledge the visionary founders and leaders who paved the way for our success. Explore the legacy of our remarkable founders and the diverse teams that continue to drive ABB’s innovations today.

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